When SSSS & Orchestra was looking for a digital manager, it more or less directly asked employees of the other agencies whether they were interested. By using these banners and the IP numbers of its competitors. They asked, is your MD around? When clicking ‘yes,’ the ad would change into a banner of one of SSSS’s clients, when clicking ‘no,’ it would change into a recruitment banner. Simple as that. The only reason why this might have not been successful, is that they put the ads on Adformatie.nl, which is clearly not the right umfeld for a digital strategist. Nice concept anyway. And in case you don’t hate casefilms, here’s the casefilm.
Tag Archive: SSSS & Orchestra
We recently read that smoking roll up cigarets is hip again. Roll ups always were the blue collar cigarette, but since the economic crisis is still omnipresent and the government keeps increasing the tobacco taxes, roll ups have suddenly become interesting for a much wider target group again. That’s probably why Mascotte, one of the most famous brands in the Netherlands for roll up papers, has begun to climb out of its cave. And how! Together with SSSS & Orchestra and Easy4Mobile they created a mobile game, the Mascotte Break Service, a ‘service’ that lasts for about a cigarette break – obviously to charge our unconscious brain with the Pavlovian association ‘Break=Mascotte.’ The Pacman-like game features a roll up smoker that is chased by his boss or a train conductor, because he is smoking in a non-smoking area. The player unlocking the most levels, can win a golden Zippo. So, to summarize things; the more breaks you take, the more often you can play the game, the more you can smoke, the more tax-money the government earns, and the bigger the chance you’ll win a prize! With this game everyone wins – except for your lungs, of course.
Dutch tattooist Henk Schiffmacher – who decorated several body parts of Kurt Cobain and the Chili Peppers – is doing a joint promotion with the Belgium beer brand Palm. He tattooed a can of Palm and calls upon the crowd to do the same – possible with any sharp object. Photos of the beer cans are to be uploaded on a dedicated Facebook page and the winning can will be produced and displayed in every supermarket in the Netherlands. We wonder whether Palm is your typical tattoo lovers beer – especially when watching the two Belgium, tattoo-less characters trying to sell this promotion – but other than that, we think it’s a good example of how crowd sourcing can work – the task is not too simple, not too difficult, and the reward is attractive enough to be able to incentivize the campaign. Created by SSSS & Orchestra.
We’ve been seeing a lot lately from Stamenkovits Stibbe Stalenhoef Schreuder & Orchestra. Not your regular advertising though, but in the form of a self promotional print campaign in trade magazine Adformatie. We’re featuring it, because it doesn’t look like your typcial agency advertising. Most agencies that advertise in Adformatie not very originally create a collage with screenshots of their work and a header that reads more or less: “we kick ass”. Instead, in print SSSS & Orchestra created 6 spreads or so with a bit of long copy on the site. The spreads are about clients that don’t want to broadcast the director’s cut, which is to say that clients are part of the creative process at SSSS. On the most striking photo everyone is wearing pink. Although the copy in the image reads “pink is the new black” – to say that opportunities are everywhere – it feels somewhat desperate.
O.k., guys – an we really mean ‘guys’ – since we had such a great, uncomplicated weekend, we’ll start with some advertising that is really easy to digest. And we’re not going to be smart about it. We’re not going to talk about double layers. Or make critical remarks about the key message or the brand positioning. No subtle notes about the execution. Nope. We’ll just give you some advertising that feels completely like advertising. Maybe not really our style, but this did kind of make our day. Created by SSSS & Orchestra.
For all the MadMen still working today, longing for Christmas, and needing some distraction badly; here you go! We aim to serve. There’s so much to say about these ads. And then again, there’s so much not to say about them, since they pretty much speak for them selves. One thing is sure, though; the terms ‘impact’, ‘free publicity’, and ‘word of mouth’ were probably used by SSSS & Orchestra when presenting their concept. And indeed, just like the Suit Supply campaign, this one might also be able to cause a bit of a stir. In fact, if Hunkemöller is lucky enough, some women might even feel compelled to submit a complaint at the Dutch Advertising Standards Authority. After all, most women don’t look this foxy in Hunkemöller’s underwear. So first of all the ads are misleading. But more importantly, presenting women obsessed by phalli is an oversimplification of the female mind – women are far more complex. How disrespectful! Or something… Anyway, Marcel van der Vlugt was the lucky photographer who shot this divine creature for magazines and outdoor, to be used in Holland, Belgium, Germany, and Spain. Merry Christmas!
The compact team of SSSS & Orchestra – a name that always makes us trip between the third and fourth ‘S’ – thanks its clients with a very sympathetic Christmas present this year; a CD (read: compact disc) in black tie with the agency’s favourite Christmas classics. Since we don’t own any Christmas compilations and – more importantly – always appreciate a gift, we’ve already played the album quite a few times, reminding ourselves that it is Christmas soon. We have to admit that every now and then we skip a song, since the different music styles are as diverse as the people on the album cover. As you can imagine Bela Stamenkovits (glasses, showing his watch) and Ed Stibbe (grey hair, tilted bow tie) have a more – let’s say – mature taste with Otis Redding and Chris Rea, while the pretty girls prefer Beyonce, Lady GaGa, and Destiny’s Child. In the CD booklet the S’s and their orchestra explain what kind of Christmas mood belongs to their favourite songs, which gives the album an extra personal touch. Thanks, 4xS&O for getting us in the Christmas mood!
Dutch Fashion brand G-Star appointed Nothing Amsterdam to run its international account. Joris Aperghis, CMO G-Star said Nothing understands the brand and the challenges that lay ahead to help it with its international growth. G-Star was founded in 1989 (originally called Gap Star). Today the brand has over a 1000 employees and 250 shops in 69 countries. This is G-Star’s first agency, which is quite surprising given the fact that already for quite a while the brand has launched international ad campaigns – most recently with photographer Anton Corbijn.
Amsterdam Worldwide hired ‘Director of Strategy’ Uli Kurtenbach to support the agency with (among other brands) the brand new tequila account Olmeca and to help it develop new products and services – which sounds interesting and a bit vague at the same time. Kurtenbach lives in Amsterdam already for 14 years. He worked at Wieden+Kennedy Amsterdam (together with his new agency’s ECD, Richard Gorodecky), 2008 (today SSSS & Orchestra), and most recently at Naked, where he was managing partner.
The Nivea Sun app – created by Muse and app builder Ice Mobile – provides the consumer with up to date news about UV radiation. The app combines your GPS location, time of day and skin type, to tell you how long you can stay in the sun with a certain type of SPF. In fact, it will give you a notification when you have to get out of the sun. Though we would expect this kind of brand utility to be created specifically for the Australian market – where 1 out of every 3 persons is diagnosed with skin cancer at some point – it’s a pretty smart way to become the expert in ‘protection’. The only problem might be that it’s a little too innovative for Nivea Sun’s core ‘utility’ target – mother’s with young children? We also have to mention that it made us immediately think of SSSS&Orchestra’s Sun Radar – a brand utility that tells you which ‘Wieckse Witte’-serving terraces are sunny. But advertising is an incestueus industry anyway, so let us praise Nivea for not choosing the obvious road and understanding the added value of a brand utility.
Agency 2010 has become SSSS & Orchestra. 2010, that changed its name – not very conveniently – every year, was founded in 2008 by 6 founding fathers. After 2 partners had already left the agency, online guru Jeroen de Bakker recently left to found Lab1111. With only three of the founding partners left – Béla Stamenkovits, Ramon Stalenhoef en Mischa Schreuder – the agency attracted Ed Stibbe as managing director. Stibbe, who was managing Lowe until 2009, is the fourth S on board – hence the name. We don’t really know how to pronounce the new name properly (like s,s,s,s or like a snake), but wish them all the best!