AmsterdamAdBlog » Staat

Life is an amazing journey to nowhere

AAB — Wed, 31 Aug 2011 07:02:18 +0000

That’s quite a philosophical phrase agency …, Staat came up with for Italian denim brand Meltin’ Pot. It sounds somewhat depressing, but is probably true. What we can learn from that? It’s all about the journey, not the destination – you could say it’s the opposite of what most religions will tell you. The brand film, launched online, was also created as a journey; the crew traveled from L.A. through New Mexico, Texas, Oklahoma, and finally – tada! – a tiny town called Nowhere (population: 1). It was directed by Paul Geusebroek (Cake). …, Staat also created a pop up store at the Bread & Butter trade fair, titled ‘Nowhere is Now Here’.

ADCN annual 2010; made with craftsmanship

AAB — Mon, 13 Dec 2010 09:26:20 +0000

We are a bit late with this post, but only last Friday did we receive a copy of the ADCN (Art Directors Club Netherlands) book 2010. The annual, featuring the best (as in, most creative) work conceived in Dutch advertising, was accompanied by a little note saying “We look forward to receiving your review in our inbox”. In other words: “Quid pro quo, Dr. Lecter”. A bit cheeky, but fair enough. After all, we were quite happy to receive our personalized (“No. 790”) Limited Edition ADCN book. So to post about it, is the least we can do. The book that celebrates the ADCN awards – including the prestigious ‘lamps’ – is created by a different agency every year. This year the honour went to …, Staat, an ad agency that specializes in design. Though years ago VBAT created a mandatory grid for the book, …, Staat took the liberty to change the fonts into Helvetica and Times. The reason was that the fonts had to fit the concept, which is putting classic bookbinding on a pedestal. And that is why the book breathes craftsmanship; it has a distinguished gray textile cover, is gilt-edged, and has a traditional ribbon-marker. The concept was further translated into a sub-cover underneath each chapter, with a pressman’s jargon equivalent of the chapter itself and a matching photo. So for example the chapter “Print and Outdoor”, is subtitled “Landscape”, with a short explanation. All in all, …, Staat’s concept fits the holy bible of advertising like a glove; craftsmanship meets craftsmanship. Cause when you leaf through the work and see things like Philips Cinema 21:9 , Kit Kat Jesus, and Stanislav, you realise that apart from all the mumbo-jumbo, advertising still thrives best through craftsmanship.

MTV Shorts

AAB — Fri, 28 Nov 2008 16:36:26 +0000

MTV has a rich tradition of showing creative short bumpers that brand the channel with an edgy tone of voice. To give this some more awareness MTV asked several Amsterdam (production) agencies to give their interpretation of ‘Oooh! MTV’. Most times it was translated into ‘a tribute to MTV’. As from today the results are shown on a dedicated website and on the music channel itself. Most creative shops really made the effort. We were especially impressed by the ones made by …,Staat (embedded) and PostPanic (I’m everything all of the time).