Tag Archive: SuperHeroes

Sneakers Would

Sometimes ideas are just bound to pop up. For example, yesterday we wrote about a concept turning banners into art. Today we write about Sneakers Would, an initiative by Converse, replacing banner ads by cultural opportunities – read: invitations to 70 live shows in Europe. The commercial is a bit weird, but it just might appeal… More.


SuperHeroes expands

Fltr: Evelien Schenkkan, Dimitri Hekimian, Quentin Deronzier and Krister Lima Creative agency SuperHeroes hired five new creatives: French creative duo Dimitri Hekimian and Quentin Deronzier join the agency after having worked at Euro RSCG, Fred&Farid and Grey Paris. They worked on campaigns for brands such as Lego, Lacoste, Audi, Athena and Martini. Digital producer Evelien Schenkkan brings her eight… More.



Wow, what a great ad to promote the G2, LG’s newest mobile phone, with a stable lens. The camera is built around the chicken’s amazing ability to keep its head steady when its body moves – the “vestibulo-ocular reflex,” as we learned from the press release. We already knew that LG likes virals. Previously we… More.


Back to the core

Wow, we couldn’t have said it better. And that’s not just because we’re de Volkskrant’s (one of the leading newspapers in the Netherlands) mediapartner in this Creative Press Challenge. No, it’s because we fully concur with the fact that today “small ideas are blown up by big techniques and mediocre ideas carried by case movies.”… More.

Ad of the Month

So real it’s difficult to pee

That’s what this film is telling us. In the previous LG commercial the bottom of an elevator fell out, to make us believe LG has monitors with lifelike colors. We were a little disappointed when we found out that the whole thing was staged. This one seems more genuine – which is probably why the… More.


The Existential Soul of Tim Maia

This fall, record label Luaka Bop released “Nobody Can Live Forever: The Existential Soul of Tim Maia.” To give Maia’s first international album release – to commemorate what would have been the Brazilian legend’s 70th birthday – some extra attention, SuperHeroes and illustration/design rep Shop Around created this wonderful animated biography. If you don’t know… More.


Acting weird

Diesel and Amsterdam based SuperHeroes hypnotised people so they can show the world how happy they are with a Diesel Christmas present. It looks more like method acting to us, but the film says “it’s real,” so then it must be real, of course… You can check out the ‘behind the dreams’ here. It has… More.


So ‘real’ it’s scary…

We do like the concept. To promote its new monitors with lifelike colors – thanks to the IPS technology, whatever that may be – LG and its agency SuperHeroes (together with De Filmwinkel) created this elevator-scare. Can you imagine; the floor collapsing under your feet when standing in an elevator! “So real, it’s scary.” Crafty… More.


Fresh & Bright

We all know Diesel for its no so serious advertising. Usually quirky. And always with a look and feel that does not resemble anything you’ve seen before. This piece of advertising is no different. It’s a teaser for an interactive website displaying the new Diesel Fresh & Bright underwear collection; a boxer trunk, a brief,… More.


Looking forward to the past

Quite a flashy film. It is an activation by the Dutch Openluchtmuseum (‘open air museum’), a museum that displays the last 200 years of life in the Netherlands. Since the Openluchtmuseum exists 100 years it decided – together with interactive agency SuperHeroes – to select ten iconic objects that should be preserved and exhibited for… More.