“Getting out of bed is the hardest part of the day.” No word of Spanish in that one. And captured in this film in your typical metaphorical ad language. The metaphor is so thoroughly followed that this bearded man stays in bed the entire day – even when the club night should have woken him… More.
The only resemblance between this film and creative team Jan-Willem de Man (art) & Frenkel Schönfeld (copy) is that they have brown and blond hair respectively and did meet in Nerja, close to Malaga in Spain, around April 2001. Oh, and they are both very fond of Spain. When we asked Schönfeld, did you really… More.
Talent of the Month
Knab is a new bank. A bit of a strange name. But there’s a thought behind the name; it’s what you get when you write ‘bank’ inversely. Which makes sense when you want to introduce a new bank that thinks inversely. It is also what this commercial very soberly and aptly shows. On the website… More.
As we all know the mobile market is as busy and versatile as a colony of ants. That’s why providers come up with new jargon and contracts regularly – to be able to say ‘new and improved.’ Take mobile provider KPN; in this online film it talks about ‘leasing, charging, and letting go’ your phone/plan.… More.
The Tomorrow Awards, founded by Ignacio Oreanumo, were held in Pakhuis de Zwijger on November 17th, 2011. A night of lots of booz and some great speakers: Paul Lavoie (Taxi), Nick Bailey (AKQA), Carl Johnson (Anomaly), and Jean-François Bouchard (Sid Lee) – more info on AAB. Photo’s by Sigol Eschkol. All photos here.
Paul Lavoie, Taxi, talking about the power of doubt at the Tomorrow Awards Yesterday we were at the Tomorrow Awards, the award show that is to inspire the industry to innovate faster, as Ignacio Oreamuno explained in his welcome speech. It proved quite a long afternoon – at some point turning into a night –… More.
Last Wednesday the ADCN (Art Director’s Club Nederland) hosted a session in ‘De Kring’ on the Rembrandtplein dubbed ‘XXX Expat’ (XXX is part of the city’s shield), with the noble aim of bringing two parts of the Amsterdam ad industry together; the Dutch and the expats. Some would say these two groups are surely two… More.
Yesterday we visited the opening day of the Eurobest festival in Amsterdam. The first seminar we attended was given by Paul Lavoie from Taxi Europe. He talked about ‘trust’ and explained that ideas can only grow big if people give them trust – from the creative director to the client. To illustrate this, he invited… More.
Last Tuesday the VEA (Dutch Association of Advertising Agencies) and VCP (Dutch Association of Commercial Producers) organized ‘Creative Lounge’ – an initiative that brings the creative advertising scene together. The theme was ‘Two worlds of advertising’, referring to the clear distinction in Amsterdam between the typical Dutch agencies that make typical Dutch advertising and the… More.
Telfort this week announced N=5 will be its new agency after having pitched the account between Etcetera, Selmore and N=5. The telco worked with Etcetera since 2005, but wanted to change its positioning – at AAB we don’t know what the positioning was, so maybe a wise decision. Taxi Europe will do the ‘below the line’… More.