Our very first Talent of the month Daniel Disselkoen just made his way into Amsterdam’s advertising world: he joined THEY as creative team together with Barbara Putman Cramer. The past year both spent on individual entrepreneurial and client-based projects. Disselkoen, who studied Law and Philosophy before graduating from the Royal Academy of Arts in The Hague, together with a team of programmers, designed and developed Cucalu, a photography game that invites you to stretch your creativity by looking at the ordinary with a new perspective. Putman Cramer graduated in Communications and Industrial Ecology at the TU Delft and started as educator at the Design Academy in Eindhoven. As a copywriter, she helped turn restaurant SLA (a salad restaurant) into Amsterdam’s talk-of-the-town. Now both have set up their desks at THEY: “We like how THEY treat the entire agency as one team, not shying away from giving creatives serious responsibilities.“ Both continue to work on their own projects in after-office hours: besides Cucalu, Disselkoen works on a commissioned installation for the Dutch Parliament, while Putman Cramer continues her work in the field of food.
Tag Archive: They
Quite a teaser this commercial made for the Ministry of Social Affairs that advertises a platform that tries to stimulate people to make more out of their working lives. The platform and its experiments have been developed together with the University of Amsterdam, which is actually why it might be a little too highbrow for the lethargic target it tries to motivate. But all in all it’s beautifully executed and a typical THEY concept; educational and well designed. The film was directed by Jeroen Annokkée (CZAR) and the site developed by MediaMonks.
Last Friday THEY and digital design agency Momkai won two Best of the Best awards at the Red Dots Awards in Berlin with ‘Play your future’ for Aegon in the categories ‘Interface Design’ and ‘Online Communication.’ For the latter they also won a Grand Prix (which you should probably then call ‘the best of the best of the best’). According to the jury the case was awarded because the online platform “manages to tell stories by following a highly interesting approach. Thanks to its interactive features, it allows users to change the story and thus decide on the best personal solution. The complex topic is visualized in a clear and easy-to-understand manner and thus be-comes more transparent.” The maths behind the site were done by EPG, the character design by Comic House, and the ‘game design’ by Subatomic.
Some videos are so bad that you immediately feel the urge to share them with your friends – making them actually good in a way. If you enjoy sharing YouTube’s worst; go ahead and bookmark BoooTube. Cringeworthy guitar solos, bad “German hip-hop” (Money Boy is Austrian, really, but oh well), offensive political rants, or simply videos that have a disappointingly misleading title or thumbnail – BoooTube uses a simple API to find videos that are proportionally rated ‘thumbs down’ by users, in contrast with the ‘thumbs up’. The only problem with this site – that might prevent it from becoming really successful – is that not all bad videos are so bad that they turn good: some are just plain bad. Big kudos though for the initiative. Concept and design by THEY, developed by amphora.interactive.
Digital design agency Momkai has won four Red Dot Design Awards this week. One for its very own start-up Lowdi – a good looking compact speaker – and, together with THEY, it won two ‘Best of the Best’ awards (in Online Communication and Interface Design) for Aegon’s ‘Play Your Future’ – see picture. The Red Dot Awards are one of the most prestigious, international design awards – Momkai’s submissions were elected out of 6,800 entries from 43 countries.
Photo by Johannes Abeling / HH
Last month we wrote about Boris Nihom becoming Head of Strategy at THEY. Today we know why: as of May 1st, Roland van der Vorst, co-founder of THEY, after seven years leaves the agency to move to Singapore and set up some new businesses. Van der Vorst: “THEY is the nicest and most inspiring company I know, but after 14 years of advertising and consulting, I have the urge and curiosity to keep myself busy with other things in a very exciting part of the world.“ As a shareholder, Van der Vorst will remain part of THEY India and champagne brand Zarb – introduced on the market by THEY. Through his move to Singapore, Van der Vorst will help Zarb to further expand in Asia. On the 25th of April the agency will throw a farewell party and introduce the new Zarb Rosé Six³. Van der Vorst will then also present his new book ‘Het Camouflage Effect. THEY are busy…
Boris Nihom (31) will become Head of Strategy at THEY next month. Nihom, winning the ‘Jonge Haan’ (a marketing award for young, promising marketeers) in 2010 and co-founding the Account Planning Group Netherlands in 2011, joined THEY six years ago. Roland van der Vorst, current Head of Stategy and founder of THEY, about Nihom’s promotion: “In the past years we’ve invested in renewing our strategy department and Boris showed great leadership in this proces.” Asked about his mission, Nihom answers he wants to build the most versatile strategy department of the Netherlands, in which brand and campaign strategy are merged by offering services like business development, data analysis, touch point planning, and community management.
…we love this topical ad from Vodafone and THEY to celebrate Valentine’s day – click for full image. Doesn’t need much explanation. Which is actually what makes good ads.
THEY created a campaign around the drama of losing or breaking your mobile phone – which happens to 55,000 Vodafone clients every year. With this campaign Vodafone aims to tout it services of blocking a phone, retrieving it, insuring it, and backing up the data. The drama in this campaign was literally added by director Arne Toornen (hazazaH) and DOP Jeroen de Bruin, who created a set of commercials spoofing crime scene television. The voice-over – “This true story can be experienced as shocking by smart phone users” – makes things complete. We like.
Update: Idea is not entirely new: Ben reconstructs user generated content.
Vodafone introduces The Company Voice of Holland, a smart variant of the popular talent show on TV. Together with agencies Achtung! and THEY, Vodafone is looking for the receptionist with the best voice. The online audition – built by This Page Cannot Be Found – is done, quite appropriately, through the telephone. By means of ‘advanced technology’ (whatever that means), the voice of the contestants is analysed in real-time and they are given feedback straight away. The winning receptionist, announced on the 21st of December on Business News Radio, receives a private office concert by one of the Voice’s finalists. The activation should promote One Net, a new phone service that integrates mobile and landlines, which is a blessing for business lines. What a smart way to reach this very specific target group – that is essential in convincing companies to use One Net – with such relevant content. Well done.