Production agency MediaMonks won the majority of Dutch prizes at the Lovie Awards; 17. That’s quite a feat – though we have to add that the “People’s Lovies” (7 out of the 17 awards) are mostly about collecting votes among the crowd. On agency-level DDB & Tribal did best with 3 Gold, one Silver, and one Bronze. On project-level we very much liked KLM Space (DDB & Tribal / MediaMonks). We also liked The Big Internet Museum (TBWA / MediaMonks), about which we did a special piece - it won two awards, as well as two People’s Lovies. Here you can find the complete list of Amsterdam winners. And here you can find all winners with case-links. The relatively new Lovie show is in its third year now and celebrates, according to the website, “the most resonant and pertinent stories in Europe, those inside and outside of the prevailing trends.” That sounds pretty generic for an award show. But the event is actually quite focused – except for the shit load of categories. After all, it is named after Ada Lovelace, who wrote the first algorithm, and thus stands for technologically advanced concepts – so, basically, you could call it the European Webbies. In any case, congrats to all!
Tag Archive: Tribal DDB
It’s a plane… it’s a train… no it’s KLM! We’re impressed – up to a goosebump-level. This once more shows that if there are two companies that understand marketing and advertising, it’s KLM and Tribal DDB. What a fantastic concept; showing Disney’s Planes in a real KLM aircraft, and turning it into a three-dimensional experience. Actually, four-dimensional; these kids are fans for life.
Responding to the growing demand for e- and m-commerce solutions, DDB & Tribal Amsterdam have installed a new department offering a “complete service package.” New Head of e-commerce Eduard de Wilde: “In the landscape of brand communications today, it is crucial to guide consumers from conversations to transactions in one easy step. At DDB & Tribal Amsterdam we want to create seamless consumer experiences, integrating all brand touch points on the shopping floor.” Before this De Wilde was Managing Partner at Dutch digital strategy and design agency Jungle Minds. He also worked at VODW Marketing for more than 15 years. Finally, he is a speaker, lecturer, published author, and has been chairman of the jury of the Dutch Thuiswinkel (home shopping) awards. Seems like DDB & Tribal put the right guy in their shopping basket.
“Big News. Now in the Happy Meal: The Smurfs.” Small idea, big execution – on Leidseplein. Nice. By Tribal DDB.
Creative team Michael Kouwenhoven and Dimitri Hubregtse make the move from bone to RAPP - or, more importantly, from Utrecht to Amsterdam. We already knew the team for founding Pop The Campaign; another well read (Dutch) advertising blog in the Netherlands. At RAPP the team will work on “integrated customer experience communication“ campaigns (whatever that may be) for clients like KLM. RAPP (a “Full service marketing agency”) is not as well known as its sisters DDB & Tribal, but it was part of the team recently winning a Lion in Cannes for KLM Space. Anyway, welcome to Amsterdam!
DDB & Tribal Amsterdam have hired Alex Herwig and Jeroen Thissen, who are coming from Havas. The team got the agencies’ attention through their Tweetphony, winning them multiple awards this year, among which a Gold and Silver Lion in Cannes – proving once more the importance of winning awards. The new team will work across the full client portfolio, including global brands such as KLM, Heineken, Adidas, C&A, Vattenfall (NUON) and McDonald’s. Mark Chalmers, the relatively new ECD at DDB & Tribal: “Alex and Jeroen share our creative ambitions. They are committed and adventurous, and it’s great to have them onboard.” Committed and adventurous might sound a tad contradictory, but we can imagine it’s exactly the kind of creative you want on board.
Yesterday Amsterdam was able to harvest 7 more Lions in the categories Design and Cyber. Four of them went to DDB & Tribal. In design …, Staat won Gold with their very impressive Nike interactive window displays at Selfridges – casefilm here. DDB & Tribal won two Lions for Heineken; Silver for Ignite (interactive Heineken bottle) and Bronze for Your Future Bottle - Crowdsourcing packaging design meets a talent show. DDB & Tribal won 2 Lions for Philips; Sound of Creation got Silver and KLM Space won Bronze. Havas won yet another Lion (Silver) for Tweetphony - write your own symphony in 140 characters. The concept winning a Grand Prix at the Dutch ADCN, the Twitter directed film, by Woedend, won Silver in Cyber. In Press and Radio there were unfortunately no awards, thus making it all in all a bit of a meager day in Cannes.
Well, that’s a good start, a Grand Prix for W+K yesterday! This is maybe one of the least ‘Canny’ categories, but at the same time one of the more canny ones: the award for Creative Effectiveness. The results of the ‘Legendary Journey’ for Heineken (verified by the accountants of PWC) were truly impressive according to the jury, because of the difficult brief and overcrowded beer market. Several parts of this campaign were already awarded (The Making of The Date won Silver) in the past years – which is actually a prerequisite for submitting in this relatively new category. In PR Havas Amsterdam won Gold with their wonderful Tweetphony. In Promo & Activation Ogilvy won Silver for funeral insurer Déla (a bit of a complicated case, in which ‘real’ people thank their relatives in public for being there for them – “why wait with saying something beautiful”) and DDB & Tribal won Bronze for their Amstel Trophy can.
Yet another aspiring concept by KLM, Tribal DDB, and sister agency RAPP. On April 22nd KLM will launch a high altitude balloon in the Nevada Desert, equipped with a camera and GPS-tracker to stream the real time data of the flight to a website, so that the balloon’s progress can be followed. As we’ve all learned from the idea that probably inspired this concept (a dad and son sending an iPhone towards space) the balloon will pop at some point – not in space, actually, but quite far away from it. On the website you can predict where it’ll pop – both the height and the position on the map. The winner will win a flight into space. Simple as that. Once you’ve chosen a spot in space, you can increase it, and thus the chance of winning, by asking friends to endorse you – read: spread the idea through social media. The idea is not just great in its simplicity, but also shows how a crafty execution can really make an idea; the visuals, interaction design, and sound turn it into an extremely attractive experience. Produced by Media Monks and the sound was done by MassiveMusic, Kaiser Sound Studios, and Media Monks.
Last Thursday the SpinAwards were awarded to the most digital clients, agencies, and ideas. Achtung! was the big winner with one Gold (Das Interland for Volkswagen) and three Silver (‘Tour dus Sofa’ for Skoda – an interactive game around the Tour de France). On top of that Achtung! became agency of the year – for the third time. KLM also won one Gold (Meet & Seat by Tribal DDB) and three Silver (Meet & Seat and Must see map by Code d’Azur), and became client of the year. Apart from these winners, our favourite cases were: Tweetphony (create your own 140-character symphony) by Havas – two Silvers – and the Twitter-directed film Under Control by Woedend!, winning Gold and Silver. Both ideas are simple, but at the same time quite innovative, using Twitter in a smart and unorthodox way. Finally, we were charmed by FHV BBDO’s Holland’s Next Octopus Paul, winning Silver. You can find the complete list here.