Ogilvy & Mather has appointed Jacco ter Schegget, as the new President of OgilvyOne China. Ter Schegget, the former President of Tribal Worldwide, Europe and co-CEO of DDB & Tribal Amsterdam, will be relocating to Shanghai this April. Ter Schegget, who will lead 500 employees and also be spending a significant amount of time in Beijing, is hired to bring Ogilvy One strategic direction, growth and development of the the OgilvyOne brand. Shenan Chuang, Group CEO of Ogilvy & Mather Greater China, says the network hired Ter Schegget for his change management skills. That makes sense, we know him as someone who helped Tribal becoming a more international agency, winning it truck loads of awards for innovative work, and growing it bigger than sibling DDB within just 7 years. Asked what draws him to Asia he told us that big things are happening there. “If you want to role out a digital platform in China, there is a substantial budget to do so because the ROI is much more secure. It is thus easier to get things done. In the past two years in my global role, I also enjoyed the strategic thinking, putting the right people in the right places, connecting them, and being a troubleshooter, all at the same time. I like it when it’s hectic.” And the cultural differences? “I have a Finish wife, so am used to cultural differences.” More seriously then: “In my last role at Tribal I had to deal with cultural differences constantly. Talking to a Brit or a Spaniard requires cultural adaptation too. It is not a big deal.” Well, we think it is, so good luck, Jacco, and we’ll be following you on the other side of the globe!
Tag Archive: Tribal DDB
Former Tribal DDB Amsterdam ECD Chris Baylis joins Iris Worldwide. Baylis, last year one of the nominees of Adman of the year, left Tribal DDB, and Amsterdam, beginning of the year after 5 years to be in charge of the worldwide Volkswagen account at Tribal DDB London the last seven months. Now he made the move to Iris London where he reports to Global CD Shaun McIlrath. Baylis about the move: “The Iris offer was very hard to turn down. The London office is the mothership of a growing independent network – the strategic value of which should not be underestimated in these times of merger and consolidation. There are 400 people in the London office alone – including 30 creative teams – so it’s a great honour and a challenge to be offered a role like this.” As for being back in London he claims “it is the greatest city in the world. It’s tough, it’s lively and a very exciting place to live.” About the London advertising scene: “it is still dominated by the big network agencies and big TV ads. Innovation is something everyone talks about but no one really does.” Baylis continues that, as we come out of recession, clients start taking creative risks again and “the fast moving independent innovators like Iris will extend their lead.” Sounds like Baylis has found the right spot to continue his career.
Production agency MediaMonks won the majority of Dutch prizes at the Lovie Awards; 17. That’s quite a feat – though we have to add that the “People’s Lovies” (7 out of the 17 awards) are mostly about collecting votes among the crowd. On agency-level DDB & Tribal did best with 3 Gold, one Silver, and one Bronze. On project-level we very much liked KLM Space (DDB & Tribal / MediaMonks). We also liked The Big Internet Museum (TBWA / MediaMonks), about which we did a special piece - it won two awards, as well as two People’s Lovies. Here you can find the complete list of Amsterdam winners. And here you can find all winners with case-links. The relatively new Lovie show is in its third year now and celebrates, according to the website, “the most resonant and pertinent stories in Europe, those inside and outside of the prevailing trends.” That sounds pretty generic for an award show. But the event is actually quite focused – except for the shit load of categories. After all, it is named after Ada Lovelace, who wrote the first algorithm, and thus stands for technologically advanced concepts – so, basically, you could call it the European Webbies. In any case, congrats to all!
It’s a plane… it’s a train… no it’s KLM! We’re impressed – up to a goosebump-level. This once more shows that if there are two companies that understand marketing and advertising, it’s KLM and Tribal DDB. What a fantastic concept; showing Disney’s Planes in a real KLM aircraft, and turning it into a three-dimensional experience. Actually, four-dimensional; these kids are fans for life.
Responding to the growing demand for e- and m-commerce solutions, DDB & Tribal Amsterdam have installed a new department offering a “complete service package.” New Head of e-commerce Eduard de Wilde: “In the landscape of brand communications today, it is crucial to guide consumers from conversations to transactions in one easy step. At DDB & Tribal Amsterdam we want to create seamless consumer experiences, integrating all brand touch points on the shopping floor.” Before this De Wilde was Managing Partner at Dutch digital strategy and design agency Jungle Minds. He also worked at VODW Marketing for more than 15 years. Finally, he is a speaker, lecturer, published author, and has been chairman of the jury of the Dutch Thuiswinkel (home shopping) awards. Seems like DDB & Tribal put the right guy in their shopping basket.
“Big News. Now in the Happy Meal: The Smurfs.” Small idea, big execution – on Leidseplein. Nice. By Tribal DDB.
Creative team Michael Kouwenhoven and Dimitri Hubregtse make the move from bone to RAPP - or, more importantly, from Utrecht to Amsterdam. We already knew the team for founding Pop The Campaign; another well read (Dutch) advertising blog in the Netherlands. At RAPP the team will work on “integrated customer experience communication“ campaigns (whatever that may be) for clients like KLM. RAPP (a “Full service marketing agency”) is not as well known as its sisters DDB & Tribal, but it was part of the team recently winning a Lion in Cannes for KLM Space. Anyway, welcome to Amsterdam!
DDB & Tribal Amsterdam have hired Alex Herwig and Jeroen Thissen, who are coming from Havas. The team got the agencies’ attention through their Tweetphony, winning them multiple awards this year, among which a Gold and Silver Lion in Cannes – proving once more the importance of winning awards. The new team will work across the full client portfolio, including global brands such as KLM, Heineken, Adidas, C&A, Vattenfall (NUON) and McDonald’s. Mark Chalmers, the relatively new ECD at DDB & Tribal: “Alex and Jeroen share our creative ambitions. They are committed and adventurous, and it’s great to have them onboard.” Committed and adventurous might sound a tad contradictory, but we can imagine it’s exactly the kind of creative you want on board.
Yesterday Amsterdam was able to harvest 7 more Lions in the categories Design and Cyber. Four of them went to DDB & Tribal. In design …, Staat won Gold with their very impressive Nike interactive window displays at Selfridges – casefilm here. DDB & Tribal won two Lions for Heineken; Silver for Ignite (interactive Heineken bottle) and Bronze for Your Future Bottle - Crowdsourcing packaging design meets a talent show. DDB & Tribal won 2 Lions for Philips; Sound of Creation got Silver and KLM Space won Bronze. Havas won yet another Lion (Silver) for Tweetphony - write your own symphony in 140 characters. The concept winning a Grand Prix at the Dutch ADCN, the Twitter directed film, by Woedend, won Silver in Cyber. In Press and Radio there were unfortunately no awards, thus making it all in all a bit of a meager day in Cannes.
Well, that’s a good start, a Grand Prix for W+K yesterday! This is maybe one of the least ‘Canny’ categories, but at the same time one of the more canny ones: the award for Creative Effectiveness. The results of the ‘Legendary Journey’ for Heineken (verified by the accountants of PWC) were truly impressive according to the jury, because of the difficult brief and overcrowded beer market. Several parts of this campaign were already awarded (The Making of The Date won Silver) in the past years – which is actually a prerequisite for submitting in this relatively new category. In PR Havas Amsterdam won Gold with their wonderful Tweetphony. In Promo & Activation Ogilvy won Silver for funeral insurer Déla (a bit of a complicated case, in which ‘real’ people thank their relatives in public for being there for them – “why wait with saying something beautiful”) and DDB & Tribal won Bronze for their Amstel Trophy can.