Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon… More.
Vodafone introduced a new “hybride platform”, allowing customers to change their mobile plan every month, depending on their needs and without a lengthy contract. Khanna\Reidinga translated this creatively into the concept of an ‘open relationship’. The film, in which consumers informally make vows to commit to the contract, feels a little awkward in the beginning,… More.
How to become the mobile roaming provider of the Netherlands, is what the briefing for this concept might have been asking THEY and Achtung! Instead of simply telling Vodafone where you want to go to, you tell them on this dedicated website (built by Random) which travel hashtag appeal to you – and when you’re lucky… More.
…we love this topical ad from Vodafone and THEY to celebrate Valentine’s day – click for full image. Doesn’t need much explanation. Which is actually what makes good ads.
THEY created a campaign around the drama of losing or breaking your mobile phone – which happens to 55,000 Vodafone clients every year. With this campaign Vodafone aims to tout it services of blocking a phone, retrieving it, insuring it, and backing up the data. The drama in this campaign was literally added by director… More.
Vodafone introduces The Company Voice of Holland, a smart variant of the popular talent show on TV. Together with agencies Achtung! and THEY, Vodafone is looking for the receptionist with the best voice. The online audition – built by This Page Cannot Be Found – is done, quite appropriately, through the telephone. By means of ‘advanced… More.
Ad of the Month
To promote its Prepaid+ subscription Vodafone has introduced the hashtag #delenalseenbaas (‘share like a boss’). It celebrates the phenomenon of ‘oversharing’. The most superfluous tweets – like “I think my hamster has a cold” – using the campaign hashtag are put in the spotlights on a dedicated website. If you wonder why Vodafone is doing this; apparently the… More.
A bit of a bipolar ad this. It starts quite art directional with some beautifully directed images and a subtle sound design (Studio de Keuken) that makes it feel special and easily draws you in. And then, about half way down, when the sleepless consumer (wearing the art director’s beard) tweets to @VodafoneNL that he… More.
Recently Achtung! created quite an unusual campaign to communicate Vodafone’s fiber internet; in the small town of Roggel (Limburg) a real race track was laid out around the center, where celebrity Jenson Button raced his Formula 1 car against the locals – who were racing in a simulator. The entire town was involved and a… More.
Roggel is a rustic town with only 4100 inhabitants. And this short film, directed by Andreas Pasvantis (328 Stories), wonders whether they are ready for Vodafone’s speed. Normally, you would relate this question to the speed of Vodafone’s network, but when you ask Achtung! to come up with something entertaining, you end up measuring the… More.