The more you know, the better you eat, is the pay-off of this commercial made by TBWA\Neboko. It explains that McDonald’s burgers are made out of 100% beef – and not out of 10% kangaroo. What’s more, only the best part of the cow is being used! The Stichting Reclame Code (Dutch Advertising Code Authority) has judged this commercial misleading. De NGO Wakker Dier (Animal Alert) submitted a complaint that the commercial suggests that only free range cows are ‘used’. And according to Wakker Dier the fast food chain has never negotiated the conditions in which the cows have lived with the meat suppliers. According to a Mc Donald’s spokesperson, the company never wanted to give the impression that it’s talking about a 100% free range guarantee. Though we question the credibility of the whole ad, we think McDonald’s has a point here; it’s advertising, dummy!

Update: Michael van Os (the former chief editor of Adformatie) kindly informed us that Wakker Dier’s spokesman Sjoerd van de Wouw told him today that the film shown here is NOT the one against which their complaint was lodged. In a previous version the voice-over said the McDonald’s cows were allowed to graze outside. So there’s nothing wrong with this version – from an Advertising Code perspective, that is.

Source: Adformatie

After having watched this brutal video for Wakker Dier (alert animal) – an organization that puts animal rights on the social agenda – we immediately understood why the agency that created it calls itself Revolver. And although using a sexy stripper together with the pun ‘stripping alive is not o.k.’ might be somewhat farfetched, the message is crystal clear. There’s also a dedicated website where you can also watch ‘real’ stripping (of fish) – not for the faint of heart!