The Japanese watch brand Citizen was founded in 1930 and with this visual brand statement it wants to shows that it never stopped moving forward. Citizen believes that “no matter who you are and what you do, it is always possible to make something better.” That sounds like a truism. More distinctively though Citizen also believes that now is always the time to do so, hence the pay off: “Better starts now.” Wieden+Kennedy Tokyo collaborated with Dutch filmmaker Johan Kramer (100% Halal) who likes to use old school cameras, such as – in this case – a hand-cranked 35mm camera and VHS camera. It works very well for this commercial, since it clearly brings back the history of the famous watch brand. What we like about it especially is that each stage of Citizen’s history has become a little work of its own. Even with its own ‘The End’ titles – designed by Young Jerks. The film was shot by Lex Brand and post produced by MPC Amsterdam.
Tag Archive: Wieden+Kennedy
FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility.
Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix went to McCann Lima with Happy ID for Coca Cola. More…
Just when we thought that the Open Your World theme – introduced in 2011 with The Entrance – was starting to wear out, W+K creates this fantastic film. What a joy to watch. After a series of commercials taking place somewhat off the grid (especially ‘The Legend‘ and ‘Dropped‘), “The City” shows that even in your own urban backyard there’s enough to explore. Though it helps when you’re surrounded by skyscrapers and neon signs. And for those of you wearing a beard, the (belated) Easter egg in this commercial is that you are finally allowed to shave it off now. Anyway, directed by Traktor, shot by Christopher Doyle, edited by Work Post, and audio post by 750 MPH.
Wieden+Kennedy appointed Joe Togneri as the agency’s new Head of Content. Togneri, who has over 20 years production experience, has been affiliated with the agency since 2012, working as a freelance producer on a range of projects for Heineken, Coca-Cola, Powerade, Nike and EA. A San Francisco native, Togneri worked with Grey and Arnold before he made the move to Europe becoming Senior Producer at Leo Burnett Milan. After working at Benetton’s Fabrica as Head of the TV/Video Department he left Italy for Amsterdam where he oversaw the Broadcast Department at 180. Clay Mills, Managing Director, about the new hire: “Joe’s experience, problem solving abilities, and all-round good nature position him well to take on the role. We’re excited to see how he’ll continue to develop one of the best production departments in the business.“ As Head of Content, Togneri will oversee W+K’s content producers and business affairs department. He replaces Erik Verheijen who is moving on to pursue independent projects.
Pushing yourself to the limit in sports advertising is not new – Nike invented it. And recently we even featured a film with handicapped people in it. But you can always take things to the next level. Here’s a mini-documentary that makes you want to drink Powerade until you have the same perseverence as Nico Calabria. It doesn’t surprise us that this hero also climbed the Kilamonjaro. And, yes, we know it’s all marketing, but what an epic (mind you, we don’t use this word very often) film this is. Created by Wieden+Kennedy Amsterdam. Directed by AG Rojas (Caviar LA), shot by Frederick Backar and Michael Ragan, and edited by Whitehouse Post London.
Wieden+Kennedy Amsterdam has hired Art Director Victor Monclús (left) and Copywriter Will Lowe as creative team. They started at DBB London, creating award-winning work for Volkswagen, Marmite, the Financial Times, and Harvey Nichols, including the Cannes and D&AD awarded “Daylight Robbery” campaign. In 2012 Monclús and Lowe moved to the mainland to work for 180 Amsterdam, where they created campaigns for clients like Qatar Airways, PlayStation and Barber. Now they have travelled up the Herengracht canal to join W+K. Executive Creative Directors Mark Bernath and Eric Quennoy at W+K about the new hire: “Will and Victor are one of those perfectly matched teams who compliment each other wonderfully. They have made some really fresh, well crafted work across a range of clients, so we’re really happy that they’ve landed here at W+K Amsterdam.“ The duo about their new position: “We’re doubly pleased to be joining Wieden+Kennedy. Not only do we have the chance to work with some of the best creative minds in the industry, but we’ve also cut 5 minutes off our daily commute!” Haha, Amsterdam in a nutshell; 5 minutes off your daily commute makes a world of difference.
Following the ‘Everyone is legendary at something’ film we featured last week, Heineken has now released a ‘PR film’ addressing the people that don’t believe Heineken indeed cast 20 non-actors to play the protagonist in its Odyssey. Though the scene with Heineken’s PR lady is maybe a touch too playful (with, haha, a shark fin in the back – and Wieden’s office, for that matter), the individual casting sessions featuring the different actors are quite well done. Not real, of course, but at least showing that Heineken is truly that international brand it promises to be. You can also watch the original commercial interactively, and click on the different actors to see their casting as they come along. Just like the original commercial, this extra content was also created by Wieden+Kennedy, directed by Tom Kuntz (MJZ), and shot by Tim Maurice Jones.
‘The Odyssey’ is the latest Heineken film built on the ‘Open your world’ theme. More of the same we thought at first, but there’s actually a nice twist in this ‘Brazilian’ film. This time the protagonist is not just one smooth looking Mr Perfect, but an entire raft of them. And with the Nike-like proposition ‘Everyone is legendary at something’ it does end with a hopeful promise. Besides, critical or not, these kind of films make commercial breaks worth watching. Created by Wieden+Kennedy, directed by Tom Kuntz (MJZ), and shot by Tim Maurice Jones. Post by The Mill and music by Noriel Vilela.
We know it’s meant as ‘over the top (yeah!)’ this commercial for Booking.com, but even then we’re glad it’s made for the American market. It makes us a little nervous. And if there’s one association that doesn’t match with picking your holiday destination, it’s nervousness. But – to the credit of the film – it does stand out, and it goes without saying that standing out does help in the dense jungle of online holiday booking. Created by Wieden+Kennedy, directed and produced by Traktor, shot by Bojan Bazelli, and post produced by MPC Amsterdam.
At least in Russia it is. Kick ass commercial – the opening shot is already a piece of art. Not much to add. Except that it was made for Nike – as you can imagine – by W+K Amsterdam, directed by Mark Zibert (Imperial Woodpecker), shot by Chris Soos and post produced by MPC London/Amsterdam.