At least in Russia it is. Kick ass commercial – the opening shot is already a piece of art. Not much to add. Except that it was made for Nike – as you can imagine – by W+K Amsterdam, directed by Mark Zibert (Imperial Woodpecker), shot by Chris Soos and post produced by MPC London/Amsterdam.
Tag Archive: Wieden+Kennedy
D&AD (British Design & Art Direction) represents the creative, design and advertising communities, not just in Britain, but worldwide. End of this month they are bringing their New Blood Festival to Amsterdam in a pilot event: Mini New Blood Festival. Amsterdam based creative agencies and studios are opening their doors to give participants a peak behind the scenes. Design Bridge, Sid Lee, Artbox and Wieden+Kennedy host a series of free events, from talks and tours to workshops. The mini festival gives new talent the chance to network and explore their career options around town. The festival takes place on 28th and 29th November and is free and open to students, recent graduates and under 24 year olds. Go here for program and sign up information.
Last week we wrote about the life-size Messi, this week a commercial has been launched promoting the site – and FIFA 14 of course. Very nicely done. It reminded us of this commercial for the PS3 game The Last of Us, created by 180. This Messi transformation was created by Wieden, directed by Tomek Baginski (Stink) and post produced by MPC.
Leo is a life-size avatar of Lionel Messi – created by Wieden+Kennedy for FIFA 14 – with which you can interact on a dedicated website. That is, if you have super fast internet and a powerful computer, cause at the AAB head offices (where we have pretty high computing standards) discovering Messi was a faltering affair – we could barely take a screenshot while our Macs were working hard to process the life-size data. No wonder, according to the press release Leo was built in Maya – by Amsterdam based Resn – from “hundreds of high-resolution photos of the real Messi and 3D scans, which were projection-mapped over 750 ‘bones’ to mimic and reflect human actions.” What’s more “through artificial intelligence LEO’s actions change based on how you treat him.” This sounds a little like Tamagotchi, but it’s probably more innovative than that. If you don’t get Leo to work properly on your desktop, you can also check him out on your mobile, through a custom-built HTML site. Though on mobile Leo doesn’t have the Tamagotchi skills, you can still check him out head-to-toe, cause the mobile site utilizes swipe, gyroscope and accelerometer, making for an intuitive exploration. In any case, the message that FIFA’s avatars are hyper realistic is out there.
We’re not sure what’s the most important part of Mark van der Heijden and Valentijn van Santvoort’s Creatives, Cocktails & Dreams (held a few weeks ago) but One thing is sure, Ketel has negotiated well. Since the transparant spirit takes the leading role in this smooth commercial - while the creatives are the extras and the dreams didn’t even get a part. But, cynicism aside, a very attractive film that certainly makes us want to visit the second edition in NYC – maybe we should ask Ketel One to sponsor our ticket. It was created by Robin Pijpers (W+K) and the sound was done by Bird on the Wire.
In the first ad Wieden+Kennedy made for Amsterdam based Booking.com, it was already clear that this travelsite had the ambition to position itself away from the competition – though we were still looking at palm trees and a turquoise see. With these fantastic Halloween print ads (and commercial) it becomes crystal clear that W+K has educated the accommodation broker into advertising that goes beyond travel clichés. While there are so many agencies that can hire someone to make this kind of craft, the most difficult part is convincing your client that it can actually do something for you to say that your hotels are haunted (!). The beautiful posters were created by Akiko Stehrenberger, a movie poster designer who does everything herself “from concept to photo compositing, illustrating, and type layout.” Here you can see all the ‘haunted’ posters - together with some info about the hotels. The commercial was directed by Wieden’s own ECD, Mark Bernarth, shot by Maxime Alexandre, produced by Concrete Films, and post produced by MPC Amsterdam. The sound was done by Raja Sehgal from Grand Central.
Speaking of craft! This commercial, showing the translation from movement into (limited edition) print art, was made through building real installations powered by athletes, such as football players Burak Yılmaz and Didier Drogba, runner Gamze Bulut, and basketball players Engin Atsür and Birsel Vardalı. It was created by Wieden+Kennedy Amsterdam for Nike Turkey together with Director James Frost – who we know from the wonderful work he did with the band OK Go. As you can imagine, “quite a full on shoot,” as Wieden’s head of production Erik Verheijen put it. Here, on Co.Create, you can read more about the making of. Directed by James Frost (Honeybadger), shot by Frederik Bäckar, and post produced by Glassworks Amsterdam.
The new Fifa 14 commercial is – as usual – a big show. And again created by Wieden+Kennedy – and directed by Stacey Wall (Gorgeous), shot by Ben Seresin, and post produced by the Mill. Last year we were treated with a boxing ring with gamers and football players. This year we see everyone in a desert, with Messi – of course – in the lead. What a shoot must that have been! Then again, without the CG you’re probably looking at an empty desert and a red van. Anyway, the better part of the campaign are the weird shorts, directed by Nils Gerbens (100% Halal) and DOP Michael Brooke. You can find them here. These films give Fifa character beyond the obligatory in-game footage that shows what an advanced and intuitive game Fifa is – we know that by now.
The jury and shortlist for Volkskrant’s Creative Press Challenge has been announced. The jury will consist of Chris Buur (de Volkskrant), Leon Willems (Free Press Unlimited), Alvaro Sotomayor (W+K Amsterdam), Andre Matarazzo (Sid Lee) and David Snellenberg (Dawn). Philippe Remarque, editor in chief of de Volkskrant, has invited the ECD’s of 40 (best?) agencies to select a talented creative team to participate. The shortlisted agencies can now register online – failing to do so will create a wildcard for another agency. On the 3rd of October there will be a kick-off ‘borrel’ at ADCN. Entries can be submitted as from then – up and until October 23rd. In November the jury will choose a winner and in December it will be published, together with an interview in de Volkskrant.
Though the digitalization of our world has opened up numerous possibilities for dynamic animated logos, you don’t see them too often. But here is quite a nifty example for Coca Cola Music, made by Wieden+Kennedy’s design studio. It shows how versatile a logo can become when you optimally use the flexibility of digital. The constant in the logo – which you obviously need to be recognizable – is the iconic contour bottle. Around it, a reactive application (the “Dynamic Logo Creator”) creates dynamic sound signatures that resemble bubbles, and emanate from the bottle as sound waves. This way different music tracks can inspire an unlimited amount of logos. You can check out the demo here.