Tag Archive: Wieden+Kennedy

Turning resolutions into reservations

New Year’s resolutions… The only resolutions we can think of are the pixelated ones our screens. Bit sad. So let us be inspired by Booking.com, who, together with Wieden+Kennedy, created this aspirational movie-like resolution ‘trailer’. “Turn resolutions into reservations” might sound a touch clunky, but… More.

Reviews

Need to Have

“A game that speaks for itself, thanks to its hyper realistic (in-game) next gen graphics” is how the press release aptly touts Wieden+Kennedy‘s new commercial for the latest Need for Speed game by Electronic Arts. If you’re into gaming, these are the kind of immersive… More.

Reviews

Wing It Yeah

Booking.com wants to activate its brand proposition “Wing It!”. That’s why Wieden+Kennedy asked its customers (and non customers) to tag holiday pictures with #wingityeah. A mechanism that’s quite old in the fast evolving world of social media activations. What makes the activation interesting though is… More.

Reviews

Best team photo ever

With this photo Nike and Wieden+Kennedy Amsterdam were aiming to create the ultimate team photo of Russian football club Zenit Saint Petersburg after the team won the Russian Premier League. W+K created a series of images that capture Zenit’s “ascension to the football throne“, with the players… More.

Reviews

The Hall of Colonels

“We’re all familiar with the impeccably groomed visage of this string-tie wearing southern gentleman (not to mention his finger lickin’ secret recipe) of Colonel Sanders.” Since we’re not from the States we’re not too familiar with the buckets full of meat, but since Amsterdam based Resn… More.

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FIFA 15 is like bitter-sweet chocolate

To come up every year with a new FIFA commercial (most of the time starring Messi) must be quite difficult. But with the insight that EA’s game quickly alternates between bitter and sweet Wieden+Kennedy Amsterdam has found a nice little creative hook to launch FIFA 15.… More.

Reviews

Booking Dot Premium

Wieden has created yet another series of commercials for Booking.com. The frequency with which the agency is allowed to produce these new high production value films confirms that the online travel agent is the biggest booking platform in the world – making quite some money… More.

Reviews

Navigating a plane with imagination

This “dream machine” for Russian airline S7 is quite impressive. It let’s you virtually travel to your destination by the power of the mind. The contestants have to keep focusing on the mental image of their favourite destination to navigate the plane towards it. We are… More.

Reviews

Let your pupils party

With the “complete new brand tonality and visual language” designed by Wieden+Kennedy Amsterdam Desperados wants to show us its coolness – cause if the taste doesn’t live in your bottle, you got to create it elsewhere. With seven different, very catchy 20-second spots Desperados takes… More.

Reviews

Any place you can imagine

As ad folk we often defend our profession by saying that consumers actually like to be seduced, by offering them expectations beyond the product. We give them something to fantasize about and thus add a comfortable layer of imagination on top of their lives. The proposition… More.

Reviews

The Match

A ship works well, Heineken and Wieden+Kennedy probably thought after last year’s commercial The Odyssey – in which the main character constantly changes into someone else. Different ship this time. Clearly a bit shabbier. But with some inventiveness the entire crew wears a suit at the end and is able… More.

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